After a few month of silence, I am here to post and to share the summary of my Master Thesis. I am sure you will appreciate the short version instead of the 70 pages ! The subject is “Narrative strategy in the video game industry” and more specifically “Muddle between real and virtual in the service of a marketing strategy” :
Given the growing weight of the video game industry and taking into consideration the increasing population concerned by video games, the question is to know whether there is an advantage for brands to provide significant services within video games (or simply new virtual services that would enrich the experience of the video game itself). In other words, in order to reach an even wider audience, what are the opportunities for marketing strategies to offer services through video games?
Within the two first parts we will show how, in the design of some games, everything is done to blur the line between real and virtual in order to ease gamers’ immersion. We have indeed identified some games where the blurring is due to the mix-up of three activities: learning the game’s mechanisms, discovering the game’s environment and the telling of the story take place simultaneously. All at once, the gamer learns how to play, explores the virtual world of the game and unfolds a story.
Lastly, we see that links have been created between brands and video games. In the third part, we point out how the gamer experience is moving towards the role of a service user. At this point, it is necessary to answer the following question: “what kind of services could we offer to gamers as they play?”
We will also point out the importance of collaboration between brands and game designers in order to offer services that do not affect the gamers’ experience….
I hope you enjoy my last post.
Please don’t hesitate to contact me if you are interested on it. I will give you all the details you need.
All best, ++